Egypt’s mothers-centred eCommerce platform Mumerz raises $1.2M Pre-Seed

Egypt-based e-commerce platform offering products for mothers, soon-to-be mothers and children, Mumerz has successfully raised $1.2M in its Pre-Seed round led by the local fund Disruptech.

The Pre-Seed round was led by local investors Disruptech, which is an  Egypt-focused $25 million fintech fund. This investment further validates the local community’s trust in Mumerz and its customer market.

“We are excited to lead the investment round for Mumerz. We believe that Mumerz will grow into one of Egypt’s leading femtech platforms, offering unique products and services to Egypt’s community of mothers. We will be working closely with Mumerz to expand its offering to customized financial services, helping to support increased opportunities for financial inclusion of women in Egypt.”

~ Mohamed Okasha, Managing Partner Disruptech

Mumerz is the largest bilingual community and e-commerce platform in Egypt. It hosts a one-stop online shop for all parent and child needs, promising its customers next-day delivery.Mumerz.com offers diverse products addressing the needs of pregnant women and kids up to the age of 12. Mumerz.com aims to fill the gap in information, advisory, and products that parents and children need. 

The platform additionally offers a blog that includes articles on a large variety of issues related to pregnancy, childbirth, and Mum & childcare, integrated with the largest parent and child e-commerce platform in Egypt. 

The company is co-founded by Amir Shenouda and Nadia Gamal El Din. Amir has extensive experience in Mum and Child merchandise as he held major positions at Hamley’s, Toys R Us, Cartoon Network, Mumzworld, Souq, and Amazon. Nadia is the founder of Rahet Bally that serves more than 1.9 million active Mums in Egypt via financial, physical, intellectual, and social support. Nadia brings her insights on the Mothers Support community into Mumerz.com.

“We believe that the mother, baby, and child online vertical is underserved in Egypt. The key to that is in delivering an optimal customer experience with a wide range of mother-baby and child products at affordable prices.”

~ Amir Shenouda, Founder and Managing Partner mumerz.com

“Mumerz.com capitalizes on Rahet Bally’s massive insights on exactly what moms need as well as a seasoned advisory team that recommend what’s the best product fit for each mom’s needs based on Rahet Bally’s reviews across all product categories.”

~ Nadia Gamal El Din, Founder Mumerz.com and Rahet Bally

The Egypt-based startup will be channelling its newly acquired funds to further support its online platform with diversified offering and content as well as expand its market share in Egypt and Beyond.

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