Flashy, a Dubai-based visual content SaaS platform, the first sophisticated AI-powered content solution tailor-made for brands across MENA, raised $400k in pre-seed funding round from a group of regional and international investors alongside Ukrainian VC fund TA Ventures.
Flashy was founded in 2021 by Aidan Christofferson and Jacopo Trinca, which enables businesses to create visual content for their brand through its AI-powered platform. It has recently developed a 1-click, book-and-shoot solution, allowing businesses to work with verified photographers, videographers and content creators across the MENA region.
“Alongside the benefits of speed and supply, Flashy Creatives across MENA are partnering with Flashy to work on content for major international brands through our low-touch, streamlined platform. The traditional model utilised to source creatives, from traditional agencies to standalone freelancers, is extremely high-touch and difficult to scale for mid-sized and larger enterprises.”
~ Jacopo Trinca, Co-Founder at Flashly
The platform enables scalable visual content solutions allowing fast-moving brands to focus on their core business and product offering. Within 7 months of inception, Flashy provides scalable visual content solutions for large UAE and KSA clients including Hilton Group, Accor, IHG, Nomad Homes and Kitopi. Flashy has also helped brands including Papa Johns and Hardee’s to showcase their products for the UAE and EGY markets.
“Moving quickly in a market with few existing visual content solutions, Flashy already has the capacity to generate thousands of images every day, across MENA. Our platform is supported by a team of vetted, verified photographers and videographers in every GCC country. Within 7 months of starting, we are delighted to have the support of our pre-seed backers and investors to enable us to meet the obvious need of brands across the region and to work as a trusted source of visual content solutions, at scale for household name brands – we are looking forward to continuing to scale our provision with the current seed funding raise this year”
~ Aidan Christofferson, Co-Founder Flashy
The proceeds of this investment will help flashy expand the current team structure as it launches a new seed round and grows the platform services across the region.
