Brimore, Egypt’s largest social commerce platform, has invested $5 million in end-to-end logistics service provider Milezmore to scale its cloud solutions, enhance its technology, expand its storage area and enlarge its delivery capacity.
Brimore is Egypt’s largest social commerce platform that enables local production by providing emerging brands with nationwide coverage through a network of individual distributors.
“For decades, Egypt has suffered from a fragmented traditional supply chain structure that no longer works with the rise of new commerce models, especially after being hit with a global pandemic. To address this challenge, we believed that the best solution was to invest in Milezmore to handle all the heavy operations. After all, Brimore’s promise is to create smart infrastructure for the masses, and our investment in Milezmore is a testament to that.”
~ Mohamed Abdulaziz, CEO and Co-founder Brimore
Milezmore aims to enable its merchants to capture high growth potential by providing supercharged cloud logistics solutions. Within a year, Milezmore has experienced exponential growth and built an infrastructure reaching a warehousing area of +20,000 SQM, covering the whole country with 15 delivery hubs, processing +15 million pieces, delivering +1 million packages, and attracting +25 new customers in different industries.
“We are proud to be the first Egyptian startup to offer all three services and cater to all types of companies. What I witnessed during the past four years is that the traditional supply chain wasn’t built to solve today’s problem, and I believe Milezmore was built for that. In one year, we were able to build a strong and passionate team that drove the company forward and achieved tremendous results. This is only the beginning, and we’re confident that Milezmore will revolutionise the logistics industry in the near future.”
~ Ahmed El Attar, Managing Director and Co-founder Milezmore
Milezmore has enabled Brimore to adapt to the ever-changing requirements of growth and has been the main factor behind Brimore’s rapid expansion. With the acquisition of the latest capital, Milezmore plans to scale its cloud solutions through robust technology, expandable storage area, higher delivery capacity, and double its team to enable a 50X increase in its customer base.
