UAE-based sustainable fashion pioneer with a 100%-certified ecological supply chain from a UAE manufacturing base, The Giving Movement has successfully raised $15M in a Series A funding round led by Knuru Capital for an aggressive global expansion strategy.
The Series A round was led by Knuru Capital, which deploys transformative capital into growth stage technology businesses, with the participation of other investors across the EMEA and Asian region.
“We are most excited to the part of the next phase of this great journey. The Giving Movement represents the best of what we see as this next, permanent wave in fashion. Consumers care about purpose, circularity, and the environmental impact of what they wear. Dominic and his team combine a very strong business performance with a deeply-rooted stance on community and human values in equal measure”.
~ Alain Dib, co-founder and CEO at Knuru Capital
The Giving Movement was founded in early 2020 by Dominic Nowell-Barnes with an aim to inspire a global movement of conscious consumerism through giving. The initial investment was raised from UAE-based entrepreneurs Lucy and Gaurav Sinha to address the challenges of sustainable fast fashion.
The Giving Movement has set forth to capitalize on the $50 billion fashion market in the UAE with a progressive mindful perspective. The company’s core advantage is the combination of a “give-back” brand ethos, an authentic sustainable supply chain, and a 100% UAE manufacturing focus, which has seen it capture a significant share in the GCC apparel sector to become a leading fashion brand emerging from the UAE in recent years.
The sustainable fashion E-retailer has grown exceptionally in a short period of time with a business model built for Generation-Z lifestyle values. In November 2021, the company crossed $1 million in donations that goes directly to Dubai Cares and Harmony House India.
“We are proud to be partnering with such value-add investors and to have built a brand in over two years on such an authentic consumer promise. Even more so, to have done this from our home in the UAE. As we expand into new categories and into new markets, quality capital will allow us to remain true to our purpose and to take our ethos global, while continuing to serve our loyalists and community stakeholders.”
~ Dominic Nowell-Barnes, Founder and Chairman at The Giving Movement
The Giving Movement partnered with the Museum of the Future at its February launch, to expand into formal wear in 2022. The company plans to acquire the latest funds to variegate its range and include children and babywear lines as it expands to new markets.
