In a ceremony on Thursday, 24th February 2022, Foodpanda, Pakistan’s leading e-commerce company became the first e-commerce player in Pakistan to launch e-bikes on its platform for delivery riders. This initiative was undertaken in collaboration with the Federal Ministry of Climate Change.
The first set of e-bikes was distributed among the riders during the ceremony, that was attended by Special Assistant to Prime Minister on Climate Change Malik Amin Aslam, Muntaqa Peracha, Interim CEO foodpanda Pakistan, Hassan Arshad, Principal, Policy & Communications foodpanda Pakistan and Usman Sheikh, CEO Jolta Electric, along with other senior representatives from the companies.
“This partnership is geared towards fostering a culture of environmental wellbeing, in line with Prime Minister’s Clean Green Pakistan Initiative. As the number of delivery riders has significantly gone up, this is going to be the first of its kind practical action. Needless to say, it is a collective action approach and will pave the way for other players to take this as an example and follow suit.”
~ Malik Amin Aslam, Special Assistant to the Prime Minister on Climate Change.
The number of food delivery and quick commerce delivery riders on the roads has exponentially increased within the past few years. The popular mode of transport for all deliveries are motorbikes. E-bikes for delivery purposes would have a great impact on the environment.
This initiative by foodpanda reassures its vision to work towards environmental sustainability. Foodpanda partnered with Jolta Electric to scale e-bikes on its platform and will also explore financing opportunities with different banks to support its riders.
“Launching e-bikes is in line with our core philosophy of embedding technology into our business and aimed at defining a direction for the future. foodpanda is today a household name and has over the years become an integral part of people’s lives through its value-added offerings. This is reason enough for us to stay one step ahead and demonstrate our commitment to climate action at a time when there is a great urgency to act.”
~ Muntaqa Peracha, Interim CEO at foodpanda
Tech and e-commerce giants like foodpanda, taking innovative steps towards the protection of the environment create a chain effect. Other companies follow these trends and come up with solutions that reduce the impacts of climate change.